CAN A BUSINESS GAIN TRUST BY USING VIDEO ADVERTS?
Research proves that just under 30% of people aged below 24, do not trust businesses that do not have an online presence or a user-friendly website with specific features i.e., video adverts. This is due to the fact that a video is worth a thousand words. A video introduction into a business or product, explaining the process could help reduce suspense and also increase trust in the business by a prospective client.
THREE REASONS WHY YOU SHOULD INCLUDE VIDEO ADVERTISING IN YOUR MARKETING STRATEGY.
1) Search Engine Optimization: SEO is indeed one of the benefits to adding video advertising to your business/personal marketing strategy. The idea is that if a prospective client spends more time on your business website than he did at your competitor’s website, to web crawlers- this must mean you have useful information and this process based on search engine algorithms might mean- that your website is of some importance.
2) Product Personality: Nowadays, people generally spend more time online, either on their computer, Tablet or their mobile phone. Having a personalised video done by a member of staff that clearly understands the product or someone with a nice face and personality, would help build a connection between a prospective client and your brand. Having a video advert on your website can make the process painless, for people that are receiving the same information, on a small smart phone screen. Especially if they are like me and only have a short attention span.
3) Better Understanding: It is imperative that as a business, you do everything possible to stay ahead of the pack. For example- A website with no video adverts could be seen as, less entertaining than a website with stunning video adverts… it’s a no brainer. After watching video advertising clips on your website, the prospective clients would now have a better understanding of the kind of business that you are and the products you sell.
STATISTICS BASED ON REASEARCH FOR WEBSITES
Property Listings from property companies that include videos receive 278% more enquires.
Businesses that later included video advertising would confirm that, they saw an increase of over 50% after including video adverts on their websites.
Results of a survey showed that 90% of customers that viewed the video advert included this as part of their buying decision.
Today, only 50% of businesses use video advertising on their websites, based on research carried out. This would indicate that now would be a good time to start using video advertising on your website. There isn’t a better way to introduce your brand to potential clients.
INCREASE IN SALES:
Having a video advert on your website that explains the process completely, would help prospective clients to better understand the product you are trying to sell. A good video advert could help place the product so well that prospective clients may begin to think that actually do need this product.
A good video advert that flows nicely, will only present an opportunity for an increase in sales. Now is as good a time as any to start with video adverts. A certain audience may only trust businesses with video adverts as this is what is expected in this digital age… if you are unsure of how to get started, please send an email to firstname.lastname@example.org and we will be happy to assist.